1% For The Planet

1% for the Planet is a global movement that connects businesses, individuals, and nonprofits to address pressing environmental issues through collective action and financial contributions. Founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, the organisation stemmed from the idea that businesses should take responsibility for the planet by donating at least 1% of their annual sales to environmental causes.

The mission of 1% for the Planet is to build, support, and activate an alliance of businesses financially committed to creating a healthy planet. By encouraging businesses to invest in environmental initiatives, 1% for the Planet aims to drive positive change and inspire other companies to adopt similar practices.

Since its inception, 1% for the Planet has grown significantly, with thousands of businesses from various industries pledging to donate a portion of their revenue to environmental causes. Some notable businesses that have joined the movement include Patagonia, Ben & Jerry's, New Belgium Brewing, and Pukka Herbs, among many others. These businesses span diverse sectors, from outdoor gear and apparel to food and beverage, demonstrating the broad appeal and impact of the initiative.

The causes supported by 1% for the Planet encompass a wide range of environmental issues, including conservation, climate action, biodiversity protection, and sustainable agriculture, among others. Through its network of nonprofit partners, the organisation channels funds to projects and initiatives that promote environmental stewardship and address pressing ecological challenges.

One example of a cause supported by 1% for the Planet is the protection of endangered species and their habitats. Funds contributed by member businesses have been directed towards initiatives such as wildlife conservation efforts, habitat restoration projects, and anti-poaching measures. By investing in these initiatives, 1% for the Planet aims to safeguard biodiversity and prevent the extinction of vulnerable species.

Another area of focus for 1% for the Planet is climate action and renewable energy. The organisation supports projects aimed at reducing greenhouse gas emissions, promoting renewable energy sources, and mitigating the impacts of climate change. This includes initiatives such as reforestation programs, renewable energy infrastructure development, and sustainable transportation projects.

In addition to supporting specific causes, 1% for the Planet also prioritises transparency and accountability in its operations. Members are required to annually certify their contributions and report on the impact of their donations. This ensures that funds are effectively allocated to environmental projects and that businesses remain accountable for their commitments to sustainability. Something we wholeheartedly agree with!

1% for the Planet is a leading force in corporate environmental responsibility, mobilising businesses to take meaningful action in support of the planet. Through its collaborative approach and focus on collective impact, it continues to inspire positive change and foster a global community of environmentally conscious businesses and individuals committed to creating a more sustainable future.

We are very proud to be members of 1% for the Planet and will continue to pledge our support to protect this place we call home. 🌍